Netherlands Design Trio Makes Anti-Fashion More Fun

MAISON the FAUX F/W2015 CAMPAIGN 

“C’est Vrai ou C’est FAUX?”

Setting yourself apart from others is always a wise choice when the primary goal is to have your voice heard. And since 2013,  the Arnhem based brand MAISON the FAUX has managed to tug at our earlobes since their launch.  After graduating from ArtEZ School of the Arts in Arnhem designers Joris Suk, Tessa de Boer, and Hans Hutting joined forces wanting to change the outlook of fashion when it comes to masculinity and femininity. 

Roughly translated as The Fictional House, MAISON the FAUX's delivers some pretty amazing pieces, but are still able to laugh at the arrogance and unnecessary seriousness of egos often associated with an image driven industry. 

For their latest campaign, the brand selected to use a very unrecognizable Yu Lun Wong (77Models). Captured by Olya Oleinic and styled by Pascal-Joel Weber, the campaign surely grabs your attention.