THE COLLABORATION
Jaeger's New Venture
Having been around seen 1884, Jaeger is a brand that comes with great clout. Only using the finest of textiles, Jaeger's effortless yet modern approach to style is what makes them a brand of longevity.
But every now and then, a brand needs a new awakening. A charge or a jolt of sorts. For them it meant collaborating with a somewhat fresher/newer brand. That brand would be Agi & Sam.
Although we'll established, the senior brand saw the new of moving forward. This progression would hopefully appeal to a younger demographic. Going back to their childhood for inspiration, the design duo explains that this was the primary source of inspiration for their collaboration with the mega brand.
But every now and then, a brand needs a new awakening. A charge or a jolt of sorts. For them it meant collaborating with a somewhat fresher/newer brand. That brand would be Agi & Sam.
Although we'll established, the senior brand saw the new of moving forward. This progression would hopefully appeal to a younger demographic. Going back to their childhood for inspiration, the design duo explains that this was the primary source of inspiration for their collaboration with the mega brand.
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