Calvin Klein Spring/Summer 2020 Campaign

For their Spring/Summer 2020 campaign, Calvin Klein teamed up with photographer Mario Sorrenti to shoot stars Justin Beiber, Lil Nas X, Maluma, and Lay Zhang. As always, the CK brand has always recognized the importance targeting diverse audiences. Justin Beiber, the most familiar of the four gentleman has done campaigns in the past for the brand. His fan base is huge (both male and female) and will certainly draw attention. 

Fast rising music artist Lil Nas is a great choice. In 2019 the singer, rapper, and song writer took the world by storm with his country rap song Old Town Road. He is the first artist to come out as being openly gay while having a number 1 hit record. And yes, he is also known for his in your face wardrobe choices. 

Singer,Songwrier, Dancer, and Actor Lay Zhang has been quite the busy man. A memeber of the South Korean-Chinese K-Pop band Exo, Zhang has a number of alcolades under his belt. At only 28 years old, he has launched his own record label, wrote an autobiography about his life (that has broken audiobook records). He has also been named as publicity ambassador, appointed by the Communist Youth League of China. 

Columbian music sensation Maluma

Maluma’s involvement could make for a breakout mainstream moment for the reggaeton/Latin-pop star despite being one of the most dependable hitmakers in his field. As well looking at Lay Zhang, who scored the highest-charting Mando-pop album ever in the U.S. with 2018's Namanana, will also score a major moment of increased visibility.

Written by 

-Rudy Reed