A COLLABORATION WITHIN A COLLABORATION

Y-3 GETS GRAPHIC FOR 

S/S 2014 COLLECTION 

 Its been a number of years now that designer Yohji Yamamoto has collaborated with Adidas.  Known as a consistent innovator, the designer manages to stay ahead of the game by constantly evolving.  Creating  shoes that are cool, futuristic, well made and very stylish, Y-3 caters to numerous demographics. 

For Y-3's S/S 2014 Collection, Yamamoto teamed up with a art director and graphic designer Peter Saville.  Known as cover designer for famous music groups such as Joy Division, New Order, and Wham,

Saville's talents and experience are a prized asset

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 Inspired by digital noise and the collection was named Meaningless Excitement.

“We find inspiration in our constantly changing world. “It never remains the same, and we never lose our endless desire to capture the new.” 

                                 -Yohji Yamamoto.