UNDIE EDS

A couple of weeks ago, I decided to check in with you guys and let you know what I was up to.
  In the write up entitled Sharing is Caring, I spoke of various clothing lines, and amazing models I got to work with.  Well, I am pleased to say that I am now able to share a few with you.  And what better way to share them  by starting on the inside and working my way out?

 From the way we wear our hair, to the clothes and shoes we wear,on our bodies, our selections in underwear also speak volumes as to who we are.  While some men are content with a basic pair of tighty whites, those days for many of us are long gone.

 Wanting to do a fun,and flirty story, that celebrates fitness and the sculpture of the male physique, me and photographer Haley Ballard decided to collaborate on a story. Featuring 

the very cool, highly energetic, and extremely humorous Michael Mario Lewis, the shoot for the

July 2013 issue of Exalt Magazine went off without a hitch.  

Highlighting Baskit underwear, the story was captured at a studio in the heart of Soho, and also features pieces from  Soulland, Daniella Kallmeyer (her) and jewelry from incredible collections such as, Maria Black, Bobby Day, Bjorg, 

Showing that men appreciate color, and pay attention to their underwear just as much as women, I teamed up with photographer Sinem Yazici to create this story for underwearexpert.com.
The Underwear Expert isn't your typical online store.  What could normally be considered a boring and basic garment, The Underwear Expert has managed to change many guys minds about shopping.  Informing consumers on the multitudes of diverse cuts, and various fabrications now available, the site has a more artisitic aesthetic- showcasing the works of photographers.
 
Featuring model J.A. Soto,  I had the opportunity of working with brands:

Skivvies’ Blue Color Guard Trunk ($27)
Croota’s Black Patter Break Bikini ($20)  
Modus Vivendi’s Green Winegrower Querelle Brief (€22,80) 
Modus Vivendi’s Red Rock Velvet Boxer Brief (€22,80)
M8Mate Purple Retro Trunk ($33) - See more at: http://www.underwearexpert.com/2013/04/j-a-soto-strips-to-underwear-in-church/#sthash.hp1TyX9E.dpuf

Skivvies, Croota, Modus, and M8Mate (prices range from $20-40). Set in a massive church in Queens, New York, J.A. remained a calm and consistent professional.  Qualities that can prove to be somewhat difficult to maintain for your typical man seen in a place of worship in only his  briefs.

Below are just a few of my favorite images from the shoot, but please visit U.E. to see the full story.
http://www.underwearexpert.com/2013/04/j-a-soto-strips-to-underwear-in-church/

A recent discovery of mine is Garçon Model. A company who takes pride in making premium underwear, is moving up the poll as one of my favorite brands.  Classic underwear with a modern day appeal, Garçon Model's choices in materials are superb.  No matter if  you're a briefs, boxers, or a trunks, type of guy, Garçon Model manages to win over new consumers with amazing cuts and comfortable fabrics.  

 For one of their most recent ad campaigns, International Sales Administrator, Mehdi Mebarki assumes the role as photographer. Masculine, athletic, and laid back, below are a few images of the the shoot featuring model Kyle Ouwehand.

WRITTEN BY:

 -RUDY REED